PicTec is a unique company that focuses on a narrow niche in the construction industry. The deal strictly with project planning and scheduling which is a critical aspect that can significantly impact costs for construction companies and their clients.
PicTec wanted a logo that would be simple and professional but would help communicate planning and scheduling visually. A primary visual used in their management software is the use of horizontal bars to indicate blocks of time for different phases. This recognizable visual for those in the industry was incorporated the logo design as the primary visual.