Crunch Bistro is a growing chain of healthy-oriented small restaurants. When they came to me they were a single restaurant in a mall food court and using a clip-art logo that didn’t convey their brand in the most positive light.
The new design takes the basic elements of the original logo and elevates them with a more sophisticated interpretation. The original logo included a tomato as the primary icon. It was more of a cartoonish design. The new design eliminates the whimsical look and replaces it with a more contemporary and appropriate interpretation. The new iconography was paired with a sophisticated, clean, and modern font to round out the look.